As a marketing agency owner, you've probably heard this before: "We love the strategy, but we don't have the people to execute it."
Most agencies respond by recommending freelancers on Upwork or referring clients to staffing agencies. And just like that, you've left money on the table—sending qualified demand to someone else's platform.
The global staffing industry generates over $500 billion annually. Your clients are already buying talent. The question is whether they're buying it through your brand or someone else's.
Key Takeaway: Every client who asks for help executing your strategy is a staffing lead you're currently giving away for free.